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Google's 2023 Core Update Impact on Publishers
Discover how Google's 2023 Core Update has affected publishers globally. Explore changes in rankings, traffic, and content. Stay informed and adapt your strategy. Click for insights and take action!
A PERSONAL GUIDE TO MAXIMIZING YOUR ADVERTISING REVENUE
Increase advertising revenue and improve your monetization team with experts, analysts, and developers with many years of experience in advertising technologies.
Increase your advertising revenue using personalized solutions developed specifically for your website. Our client get 63% average revenue increase within.
Performance
Improve your website's search ranking using properly structured monetization with no heavy scripts. Our clients receive up to 35 points of Core Web Vitals growth due to optimization of the advertising code.
Our Approach
Prebid + Open Bidding
By combining client and server header bidding, publisher can maximize their profits and ensure that each ad spot was sold at the highest price while keeping latencies at their minimum
A/B testing
All experiments go through the AB testing. This means that no accidental changes can be made
Google Technologies
We have access to all the latest Google released products and closed betas, to provide our publishers' with cutting edge ad stack
Intelligent Ad Display System
Our multi-factor system analyses user behavior on each page to identify the most optimal moment to show the ad. This drives high viewability and CTR for advertisers
Transparent Reporting
We integrate directly to publishers Google Ad Manager, so you can get all the data in one trusted place
International Demand
Connect directly to major international networks such as Xandr, Rubicon, PubMatic, and Magnit as well as your local players. These services help warm up the auction and increase overall revenue
How We Help
01
Evaluation
We start with a full audit of your advertising stack. Discuss problems, set goals, and consider your goals when creating your ad strategy.
02
Implementation and customization
We prepare a dedicated plan on implementing the changes, along with detailed instructions on configuring the updated stack.
03
Results
Get first results immediately without increasing the number of advertising spots. We provide a detailed road map for the coming months with possible growth points.
04
24/7 support
Your dedicated team of developers and analysts is always in touch. The team of experts continues to work on improving revenue as well as finding and implementing new solutions. We are always at your fingertips, in any messenger
Our results
140M
Unique visitors per month
15B
Advertising requests per month
$7.3M
Income paid to our partners
Reviews from our partners
We provide full support to each partner and build long-term cooperation
Membrana Media has proven to be a fantastic ad partner for SongMeanings. Being a small team, we needed a partner who would essentially become a team member of ours — and Membrana Media did just that. They maintain regular engagement with us; continually offering areas of improvement, advice and other suggestions. We find they're very honest and transparent. They set realistic, achievable goals without the fluff or false promises. Most of all, they care about our product and the overall experience of our users.
With 12 years of website management experience, I never expected to meet such a professional team. There were always unpleasant stories that emerged during the process, such as pop-ups, redirects, sound commercials, and more. There is no such thing with Membrana Media. First, their "demand collision" model yields significant financial results. Secondly, the main difference between Membrana Media and all the others is the total optimization of all advertising processes. I would like to note the fact that the company's CEO is always in touch. Any issues that arise are promptly addressed within an hour, or sometimes even faster.
With Membrana Media, we got not only a partner and a consultant for all types of media advertising on our website, but also a great source of new knowledge, theories and practices for continuous growth of site profitability. Very impressed by their progressive approach to each iteration of cooperation, the systematic nature of each action. The results of our cooperation are very positive.
It's very encouraging that new technological solutions are emerging in the Ukrainian advertising market. Working with Membrana not only significantly increased the efficiency of monetization of our publication in critical period for Ukrainian media, but also allowed our team to exchange experience with professionals with international expertise, which is the most valuable for the long term project.
Taking into account the large number of the challenges faced by the Ukrainian business, swift solutions and unconventional approaches are required. We are grateful to Membrana Media company, who helped us to set up processes for interactions with the website visitors and to lead communication to a brand-new level. Thanks to the solutions offered by partners, content distribution occurs even more efficiently and productively. Thank you for a comfortable collaboration!
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